The Ministry of Health Validates PROMPTS Campaign Messages to Support New and Expectant Mothers
𝐍𝐚𝐢𝐫𝐨𝐛𝐢, 𝐊𝐞𝐧𝐲𝐚 - 𝐉𝐮𝐧𝐞 𝟏𝟕, 𝟐𝟎𝟐𝟓
The Ministry of Health, through the Division of RMNCAH, is developing PROMPTS — an AI-enabled digital health platform that delivers timely, stage-based information to new and expectant mothers via SMS.
, Dr. Bashir Issak, Head of the Department of Family Health, officially opened a validation workshop for the PROMPTS ANC/PNC campaign messages. He emphasized the need for content that is responsive to the realities of mothers and tailored to their level of understanding.
Dr. Issak underscored the importance of involving young people in content development, leveraging technology to improve maternal and newborn health outcomes, and continuously monitoring and validating messages to ensure relevance and effectiveness.
The Ministry acknowledges and appreciates the support of Jacaranda Health in facilitating this important workshop.